City of Madison - File #: 77467

• File #: 77467
• Version: 1
• Name: Advertising Sign Bank & Replacements
• Type: Ordinance
• Status: Passed
• File created: 4/25/2023
• In control: Attorney's Office
• On agenda: 6/6/2023
• Final action: 6/6/2023
• Enactment date: 6/17/2023
• Enactment #: ORD-23-00064
• Title: Amending Section 31.112 of the Madison General Ordinances, Advertising Sign Bank and Replacement Advertising Signs, to extend the sunset date for 8 years and make minor procedural clarifications to the sign bank process for advertising signs.
• Sponsors: Yannette Figueroa Cole, Satya V. Rhodes-Conway, Juliana R. Bennett, Amani Latimer Burris

Date	Ver.	Action By	Action	Result
6/6/2023	1	COMMON COUNCIL	Adopt With Amendment(s)	Fail
6/6/2023	1	COMMON COUNCIL	Adopt	Pass
5/10/2023	1	URBAN DESIGN COMMISSION	RECOMMEND TO COUNCIL TO ADOPT - REPORT OF OFFICER	Pass
5/2/2023	1	COMMON COUNCIL	Refer	Pass
4/25/2023	1	Attorney's Office	Referred for Introduction

Fiscal Note
No City appropriation required.
Title
Amending Section 31.112 of the Madison General Ordinances, Advertising Sign Bank and Replacement Advertising Signs, to extend the sunset date for 8 years and make minor procedural clarifications to the sign bank process for advertising signs.
Body
DRAFTER’S ANALYSIS: Section 31.112, Advertising Sign Bank and Replacement Advertising Signs, is currently scheduled to sunset and no longer be in effect on June 24, 2023. This amendment extends the sunset date for 8 years, to July 1, 2031, and makes minor procedural clarifications to the approval process for banking square footage of an Advertising Sign. The effect of extending the sunset date will allow owners of Advertising Signs (billboards) to apply to bank square footage for eligible billboards that are removed due to development, and erect replacement advertising signs with that square footage, through July 1, 2031. This amendment also removes an obsolete review step by the Common Council which sunsetted in 2017.

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The Common Council of the City of Madison do hereby ordain as follows:

1. Subdivision (b) entitled “Procedure” of Subsection (4) entitled “Advertising Sign Bank” of Section 31.112 entitled “Advertising Sign Bank and Replacement Signs” of the Madison General Ordinances is amended as follows:

“(b) Procedure. An owner wishing to bank square footage under this ordinance for an eligible sign shall file written notification of intent to remove an existing advertising sign with the Zoning Administrator not less than ten (10) business thirty (30) calendar days prior to the intended date of removal. The written notification shall include the address of the zoning lot where the existing sign is located, information regarding the intended redevelopment and approximate date for commencement of construction, and description of the existing sign. The If the Zoning administrato...