City of Madison, Wisconsin | Legislative Information Center
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File #: 57900    Version: 1 Name: prepare the Odana and Greater East Towne Area Plans
Type: Resolution Status: Passed
File created: 10/22/2019 In control: Department of Planning and Community and Economic Development
On agenda: 11/19/2019 Final action: 11/19/2019
Enactment date: 11/25/2019 Enactment #: RES-19-00789
Title: Authorizing the City of Madison Planning Division to prepare the Odana and Greater East Towne Area Plans
Sponsors: Satya V. Rhodes-Conway, Samba Baldeh, Keith Furman, Zachary Henak
Attachments: 1. OdanaAreaPlan_BoundaryMap.pdf, 2. GreaterEastTownePlan_BoundaryMap.pdf, 3. 2019-11-11_PC Intro_W&E.pdf
Fiscal Note
The proposed resolution authorizes the preparation of the Odana Area Plan and Greater East Towne Area Plan. City costs associated with urban development in this area will be included in future operating and capital budgets subject to Common Council approval. Finance Committee amendment #19 (Legistar file 57501) increases the 2020 Executive Operating Budget for the Planning Division by $45,000, $40,000 of which will be used for the proposed planning activities. The planning activities proposed by this resolution are contingent upon the $40,000 being included in the Planning Division’s 2020 Adopted Operating Budget.
Authorizing the City of Madison Planning Division to prepare the Odana and Greater East Towne Area Plans
WHEREAS, the City of Madison’s 2018 Comprehensive Plan projects an increase of 70,000 residents by 2040, and after an extensive public process identifies lands in and around East and West Towne Malls as Growth Priority Areas and Regional Activity Centers capable of supporting higher-density transit oriented development; and

WHEREAS, these areas were largely developed in the late 1960s and 1970s, a time period where low intensity, single-use auto-oriented districts on the periphery was a predominant development type; and

WHEREAS, nearly 60% of parcel area at these retail districts is dedicated to surface parking, which discourages walking, biking and transit use while increasing stormwater runoff and flood risks downstream; and

WHEREAS, the changing nature of retail has resulted in several store closures, vacant retail spaces and changes of uses, and this trend is likely to continue into the future; and

WHEREAS, previous planning efforts have engaged a market analyst consultant to assess current economic conditions and develop forward-thinking strategies to address the changing retail landscape; and

WHEREAS, as specified in the Comprehensive Plan, both areas are planned to be served by Bus Rapid Transit, which could ser...

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