Fiscal Note
The proposed resolution authorizes a three-year agreement that may be renewed for two additional one-year periods, with Madison Home Brewers and Tasters Guild, Ltd. at Olin Park Boat Launch. The agreement will set forth the terms and conditions upon which the City will allow Madison Home Brewers and Tasters Guild, Ltd. to close and use the Olin Park Boat Launch for the production of the Great Taste of the Midwest event. In addition to the special event fees established during the application and review process, Madison Home Brewers and Tasters Guild, Ltd. will pay the City up to $50,000 over the lifetime of the agreement ($10,000 annually). These revenues will be recognized in the Parks Division Operating Budget (MUNIS account 51150-43522).
Title
Authorizing the City to execute an agreement with Madison Home Brewers and Tasters Guild, Ltd. to close and use the Olin Park Boat Launch to facilitate the Great Taste of the Midwest event for the years of 2018-2022.
Body
WHEREAS, the Great Taste of the Midwest (“Event”) is an annual event, occurring on the second Saturday in August, organized by the Madison Home Brewers and Tasters Guild, Ltd. (“MHTG”), and is the second longest running craft beer festival in North America, bringing over 190 breweries and brewpubs, over 1400 different beers and local food vendors to Olin-Turville Park in Madison; and,
WHEREAS, the Event is a premier festival in the United States and a signature Madison festival that is enjoyed by the local community, and that attracts tourism and economic development to Madison, with portions of the proceeds going to local charities; and,
WHEREAS, in 2016, MHTG entered into a boat launch closure and use agreement with the City that allowed MHTG to close and use the Olin Park boat launch area (the “Boat Launch Area”) for the Event to allow for improved Event operations, accommodate increased attendance at the Event to satisfy Event demand, and significantly improve traffic management a...
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