Madison, WI Header
File #: 13709    Version: 1 Name: 2-24-09
Type: Resolution Status: Passed
File created: 2/16/2009 In control: BOARD OF ESTIMATES (ended 4/2017)
On agenda: 3/31/2009 Final action: 3/31/2009
Enactment date: 4/2/2009 Enactment #: RES-09-00301
Title: Approving the Guidelines for Monona Terrace Event Booking Assistance Fund.
Sponsors: David J. Cieslewicz, Lauren Cnare, Thuy Pham-Remmele
Fiscal Note
The Room Tax Fund 2009 Budget includes $200,000 for the Event Booking Assistance Subsidy. There is no fiscal impact associated with adoption of these guidelines.
Approving the Guidelines for Monona Terrace Event Booking Assistance Fund.
By Resolution No. 22963, adopted March 3, 1998, the Common Council approved the composition of the Monona Terrace Shuttle Advisory Committee, now known as the Monona Terrace Event Booking Assistance Advisory Committee (the Committee), and also approved the Committee’s Guidelines and Policies for Use of Monona Terrace Shuttle Funds (the “Guidelines”). The Committee’s functions are to oversee the implementation of the Event Booking Assistance Funds by the Greater Madison Convention & Visitors Bureau, and to make recommendations to the Common Council for updating the Guidelines, if necessary. Each year the amount of Funds available to assist in the marketing support of Monona Terrace is included in the City’s operating budget. The 2009 adopted operating budget includes the amount of $200,000 designated as an Event Booking Assistance Subsidy.

With the construction of the Hilton Madison Monona Terrace, the need of the Funds for hotel shuttle transportation purposes decreased. The need for event booking assistance to support Monona Terrace, however, has increased due to competition from other cities, most of which have their own event assistance funding available. The original Guidelines are now more than ten years old, and the funding has increased to $200,000 in 2009. The Monona Terrace Event Booking Assistance Advisory Committee recommends that the following Guidelines of Monona Terrace Event Booking Assistance Fund be approved by the Common Council:
To qualify for funds: Group requesting or being offered (herein referred to as “Client”) non-shuttle fund assistance must:
be holding 75% of its programmed events for the designated conven...

Click here for full text