City of Madison - File #: 71071

• File #: 71071
• Version: 1
• Type: Resolution
• Status: Passed
• File created: 4/15/2022
• In control: Mayor's Office
• On agenda: 4/19/2022
• Final action: 4/19/2022
• Enactment date: 4/25/2022
• Enactment #: RES-22-00263
• Title: Honoring the 50th Outdoor Market Season of the Dane Co Farmers’ Market (4th AD)
• Sponsors: Satya V. Rhodes-Conway, Syed Abbas, Christian A. Albouras, Brian Benford, Juliana R. Bennett, Sheri Carter, Nikki Conklin, Jael Currie, Tag Evers, Yannette Figueroa Cole, Grant Foster, Keith Furman, Gary Halverson, Barbara Harrington-McKinney, Patrick W. Heck, Lindsay Lemmer, Arvina Martin, Charles Myadze, Michael E. Verveer, Regina M. Vidaver, Nasra Wehelie

Date	Ver.	Action By	Action	Result
4/19/2022	1	COMMON COUNCIL	Adopt Unanimously	Pass
4/19/2022	1	Mayor's Office	RECOMMEND TO COUNCIL TO ADOPT

Fiscal Note
No appropriation required.
Title
Honoring the 50th Outdoor Market Season of the Dane Co Farmers’ Market (4th AD)
Body
WHEREAS, the Dane County Farmers’ Market is celebrating 50 years of operations for the outdoor market season; and

WHEREAS, the Dane County Farmers’ Market was founded in 1972 as a collaborative initiative between the City of Madison, the Central Madison Committee of the Chamber of Commerce, and Dane County Extension and began with only 5 farmer vendors on the Capitol Square; and

WHEREAS, the Dane County Farmers’ Market has grown to be the largest producers-only farmers market in the country with 223 farmer vendors as of 2022; and

WHEREAS, the Dane County Farmers' Market is a year-round market. While the original event, Saturday on the Square, is still the largest draw for customers and vendors, DCFM also operate the Wednesday Market on MLK Jr. Blvd, a Holiday Market at Monona Terrace and a Late Winter Market at Garver Feed Mill. With this schedule, DCFM is able to provide year-round selling opportunities for members and year-round local shopping opportunities for community members; and

WHEREAS, the Dane County Farmer’s Market with help first from the Friends of the DCFM then from Community Action Coalition (CAC) and now run in-house, has provided SNAP services to the community for over a decade; and

WHEREAS, the Dane County Farmers’ Market accounted for over half of all SNAP spending and exactly half of Double dollar program spending within the Double Dollar program network in 2019. In 2020, even though the DCFM operated on a smaller, modified scale, still more than $29,000 in EBT and DD were spent at the DCFM. In 2021, ~$110,000 in EBT and Double Dollar program was spent at the DCFM. About ~$42,000 in Double Dollars benefits and ~$66,000 in EBT benefits; and

WHEREAS, the Dane County Farmers’ Market is an event that residents of Madison, Dane County, and even outlying counties and states gather to celebrate and support lo...