Madison, WI Header
File #: 03747    Version: Name: Fully Illustrated Transit Advertising on Buses-SECOND SUBSTITUTE
Type: Resolution Status: Passed
File created: 5/23/2006 In control: TRANSIT AND PARKING COMMISSION (ended 06/2018)
On agenda: 6/20/2006 Final action: 6/20/2006
Enactment date: 6/22/2006 Enactment #: RES-06-00594
Title: AMENDED SECOND SUBSTITUTE - Authorizing additional amendments to the Metro Transit Advertising and Leased Space Policy to allow fully illustrated transit advertisements on Metro coaches.
Sponsors: Noel T. Radomski, Jed Sanborn, Zachariah Brandon, Lauren Cnare, Larry Palm, Judy Compton, Paul J. Van Rooy, Isadore Knox Jr., Cindy Thomas
Attachments: 1. 3747 failed amendment.pdf, 2. 03747 amendment 2.pdf, 3. 03747 amendment 1.pdf, 4. 03747 proposed amendment.pdf
Date Ver.Action ByActionResultAction DetailsMeeting DetailsWatch
6/20/20064 COMMON COUNCIL Adopt With Amendment(s)Pass Action details Meeting details Not available
6/14/20063 Traffic Engineering Division Fiscal Note Required / Approval  Action details Meeting details Not available
6/14/20063 Finance Dept/Approval Group Approved Fiscal Note By The Comptroller's Office (SUBSTITUTES)   Action details Meeting details Not available
6/13/20063 TRANSIT AND PARKING COMMISSION (ended 06/2018) RECOMMEND TO COUNCIL WITH THE FOLLOWING RECOMMENDATIONS - REPORT OF OFFICERPass Action details Meeting details Not available
6/13/20062 Finance Dept/Approval Group Approved Fiscal Note By The Comptroller's Office (SUBSTITUTES)   Action details Meeting details Not available
6/12/20062 BOARD OF ESTIMATES (ended 4/2017) Return to Lead with the Recommendation for ApprovalPass Action details Meeting details Not available
6/6/20061 COMMON COUNCIL Refer  Action details Meeting details Not available
6/6/20061 TRANSIT AND PARKING COMMISSION (ended 06/2018) Refer  Action details Meeting details Not available
5/30/20061 Finance Dept/Approval Group Approved Fiscal Note By The Comptroller's Office  Action details Meeting details Not available
5/30/20061 Transit Utility Referred for Introduction  Action details Meeting details Not available
5/23/20061 Transit Utility Fiscal Note Required / Approval  Action details Meeting details Not available
Fiscal Note
The Transit Utility estimates additional operating revenues of $260,000 per year.
Title
AMENDED SECOND SUBSTITUTE - Authorizing additional amendments to the Metro Transit Advertising and Leased Space Policy to allow fully illustrated transit advertisements on Metro coaches.
Body
WHEREAS the City of Madison does not currently allow fully illustrated advertisements on Metro Transit coaches, and
 
WHEREAS advertisers have approached Metro staff and Metro sales contractors in the past for the right to purchase fully illustrated advertisements on Metro Transit coaches; and
 
WHEREAS Metro Transit would benefit from the additional revenues that fully illustrated advertisements can bring to the system; and
 
WHEREAS the Common Council intends these additional revenues to be a part of a 2007 operating budget that includes no fare increases or service cuts;
 
NOW THEREFORE BE IT RESOLVED that the Metro Transit Advertising and Leased Space Policy be amended for a one-year trial to allow fully illustrated (fully wrapped) advertisements on Metro coaches, subject to the following conditions:
 
--Trial will commence on the date of each wrap contract issuance, and all wrap contracts will sunset no later than two years after the program starts;
1. The trial period will begin when the first fully wrapped bus is introduced into revenue service;
2. All full-wrap contracts will sunset no later than two years following the start of the trial period;
3. Trial will include a maximum of 15 wrapped buses; with for-profit advertisements.
4. Trial will include a Metro rider opinion survey six months after the first bus is wrapped fully-wrapped bus is introduced into service.
5. This trial period will impose no limitation on the number of full-back wraps or partial wraps (which do not cover windows in any significant way) - as have been used by Metro in the past on a number of occasions;
6. Wraps shall not significantly interfere with passengers ability to see out windows; and
7. Wraps shall not significantly interfere with the ability to identify route and bus identification numbers on the bus exterior; and
 
BE IT FURTHER RESOLVED that Metro Transit be authorized to allow a one-year trial for the sale of fully illustrated advertisements on Metro Transit coaches in an effort to increase its revenues.