City of Madison, Wisconsin | Legislative Information Center
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File #: 50785    Version: 1 Name: Authorizing the Mayor and the City Clerk to execute an agreement with Monroe Street Merchants Association for the Monroe Street Under Construction 2018 Marketing Program.
Type: Resolution Status: Passed
File created: 2/28/2018 In control: BOARD OF PUBLIC WORKS
On agenda: 3/20/2018 Final action: 3/20/2018
Enactment date: 3/23/2018 Enactment #: RES-18-00232
Title: Authorizing the Mayor and the City Clerk to execute an agreement with Monroe Street Merchants Association for the Monroe Street Under Construction 2018 Marketing Program.
Sponsors: Sara Eskrich

Fiscal Note

The proposed resolution authorizes the agreement between the City of Madison and the Monroe Street Merchants Association to provide $20,000 for the City's contribution for the Monroe Street Marketing Program in 2018. Funding is provided by GO Borrowing as budgeted within the Monroe Street reconstruction project budget.

 

MUNIS:

10251-402-170

Title

Authorizing the Mayor and the City Clerk to execute an agreement with Monroe Street Merchants Association for the Monroe Street Under Construction 2018 Marketing Program.

Body

The City of Madison has participated in the funding of marketing programs for businesses during major street reconstruction projects.  Past examples include Williamson Street, E. Johnson Street, Verona Road and Cottage Grove Road.  Monroe Street will be under construction during 2018 and the Monroe Street Merchants Association has prepared a marketing strategy plan to assist the businesses in the Monroe Street area.  The Monroe Street Merchants Association is providing matching funds/in-kind contributions.

 

NOW THEREFORE BE IT RESOLVED that the Common Council hereby authorizes the Mayor and the City Clerk to execute an agreement with Monroe Street Merchants Association for the Monroe Street Under Construction 2018 Marketing Program.