City of Madison, Wisconsin | Legislative Information Center
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File #: 49691    Version: Name: Allowing alcohol sales online & picking up at curbside
Type: Ordinance Status: Passed
File created: 11/28/2017 In control: COMMON COUNCIL
On agenda: 2/27/2018 Final action: 2/27/2018
Enactment date: 3/10/2018 Enactment #: ORD-18-00005
Title: SUBSTITUTE Creating Section 38.07(4) and renumbering Sections 38.07(4) through (21) to Sections 38.07(5) through (22) of the Madison General Ordinances to allow patrons to order alcohol sales online and pick up merchandise in a designated parking area of the store.
Sponsors: Michael E. Verveer
Attachments: 1. Alternate Body, 2. Version 2 - Substitute, 3. Version 1, 4. Mayoral Veto of Legistar Item 49691 48536 48537.pdf, 5. Memo from J.Sherman dated 10.17.17

Fiscal Note

No fiscal impact.

Title

SUBSTITUTE Creating Section 38.07(4) and renumbering Sections 38.07(4) through (21) to Sections 38.07(5) through (22) of the Madison General Ordinances to allow patrons to order alcohol sales online and pick up merchandise in a designated parking area of the store.

Body

DRAFTER'S ANALYSIS:  This ordinance is created in response to the trend in retail grocery and general merchandise stores of customers ordering their merchandise online and then picking the items up at the store. Customers pre-select the items they wish to purchase and the items are gathered and bagged by the retailer and delivered to the customer’s vehicle.  These transactions are commonly referred to as “Click and Collect”. Retailers wanting to engage in this practice must file a Change of Premises application and appear before the Alcohol License Review Committee, which will make a recommendation to the Common Council, in order to expand their licensed premises to include a designated area outside the store in which a customer can park their vehicle for purposes of picking up their online order. State law requires licensing of any portion of a premise on which alcohol beverages will be sold, consumed, stored or delivered. This ordinance will provide regulations designed to prevent underage purchase of alcohol beverages either directly or through a straw party and to ensure that individuals who are intoxicated are not allowed to pick up a “Click and Collect” order.

 

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The Common Council of the City of Madison do hereby ordain as follows:

                     Please see "Substitute Body" in Attachments.