City of Madison, Wisconsin | Legislative Information Center
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File #: 39847    Version: 1 Name: Sign Control Ordinance revisions
Type: Ordinance Status: Passed
File created: 8/24/2015 In control: URBAN DESIGN COMMISSION
On agenda: 10/20/2015 Final action: 10/20/2015
Enactment date: 10/29/2015 Enactment #: ORD-15-00118
Title: Amending, creating and repealing various sections of Chapter 31, the Sign Control Ordinance, of the Madison General Ordinances to modify the criteria for menu or merchandise boards, allow additional ground signs on certain lots, make a technical correction to measurement of awning signs, modify the measurement of wall signs on large buildings, allow accessory window signs, and to allow certain nonconforming signs to remain in place with a change of use.
Sponsors: Paul R. Soglin
Attachments: 1. SignControlOrdinanceReport091615.pdf
Fiscal Note
The proposed resolution includes two fiscal components: 1) increasing the fee for Comprehensive Design Review by the UDC from $300 to $500; 2) creating a $100 application fee for minor changes to an approved Comprehensive Sign Plan.

The fiscal impact for the first component is as follows: The Planning Division received an average of thirteen Comprehensive Design Review applications annually over the past ten years. Assuming this figure, the proposed increase in the Comprehensive Design Review application fee would produce an additional $2,600 in revenue per year.

The fiscal impact for the second component is as follows: The Planning Division does not currently record the number of requests for minor changes to approved Comprehensive Sign Plans it receives in a year. Planning Division staff estimate the Division receives an average of two to four minor change requests in a year. Assuming these figures, the proposed fee of $100 for minor changes to approved Comprehensive Sign Plans would produce additional revenue of less than $500 in a year.

Title
Amending, creating and repealing various sections of Chapter 31, the Sign Control Ordinance, of the Madison General Ordinances to modify the criteria for menu or merchandise boards, allow additional ground signs on certain lots, make a technical correction to measurement of awning signs, modify the measurement of wall signs on large buildings, allow accessory window signs, and to allow certain nonconforming signs to remain in place with a change of use.
Body
DRAFTER'S ANALYSIS: This ordinance makes the following substantive changes to the Sign Control Ordinance: 1) New criteria will allow a business to display menu or merchandise boards on the exterior of the business and need not be placed within a signable area. 2) The requirement that a nonconforming sign must be brought into conformity with the code with a change of use is being eliminated, as is the requirement that a shared ground sign must...

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