City of Madison - File #: 35036

• File #: 35036
• Version: 2
• Name: Removal & reconstruction of billboards
• Type: Ordinance
• Status: Vetoed
• File created: 7/29/2014
• In control: URBAN DESIGN COMMISSION
• On agenda: 1/6/2015
• Final action: 2/3/2015
• Title: SUBSTITUTE Creating Section 31.112 and Sec. 31.11(2)(o) and amending Sections 31.11(1) and 31.05(2)(b) of the Madison General Ordinances to create a process for Advertising Sign Banks and Replacement Advertising Signs, and amending sec. 31.04(5)(k)4.a. regarding illumination of certain signs.
• Sponsors: Chris Schmidt

Date	Ver.	Action By	Action	Result
2/3/2015	3	COMMON COUNCIL	Reconsider	Pass
2/3/2015	3	COMMON COUNCIL	Move the Previous Question	Pass
2/3/2015	3	COMMON COUNCIL	Override Mayoral Veto	Fail
1/20/2015	3	COMMON COUNCIL	Override Mayoral Veto	Pass
1/14/2015	3	Mayor	Veto
1/6/2015	1	COMMON COUNCIL	Adopt the following Amendment(s) to the Substitute	Pass
1/6/2015	2	COMMON COUNCIL	Adopt Substitute As Amended	Pass
11/19/2014	1	URBAN DESIGN COMMISSION	RECOMMEND TO COUNCIL TO ADOPT WITH THE FOLLOWING RECOMMENDATIONS - REPORT OF OFFICER	Pass
10/1/2014	1	URBAN DESIGN COMMISSION	Refer	Pass
9/22/2014	1	PLAN COMMISSION	Return to Lead with the Recommendation for Approval	Pass
9/17/2014	1	ECONOMIC DEVELOPMENT COMMITTEE	Return to Lead with the Recommendation for Approval	Pass
8/5/2014	1	URBAN DESIGN COMMISSION	Refer
8/5/2014	1	URBAN DESIGN COMMISSION	Refer
8/5/2014	1	COMMON COUNCIL	Referred
7/29/2014	1	Attorney's Office/Approval Group	Referred for Introduction

Fiscal Note
There may be a small increase in General Fund revenues derived from additional sign permit fees.
Title
SUBSTITUTE Creating Section 31.112 and Sec. 31.11(2)(o) and amending Sections 31.11(1) and 31.05(2)(b) of the Madison General Ordinances to create a process for Advertising Sign Banks and Replacement Advertising Signs, and amending sec. 31.04(5)(k)4.a. regarding illumination of certain signs.
Body
DRAFTER'S ANALYSIS: This ordinance establishes a “cap and replace” program for the removal and reconstruction of billboards (called “Advertising Signs” in Chapter 31, the sign code.) An Advertising Sign is a sign that advertises something unrelated to the premises upon which the sign is located. Advertising signs are typically owned by outdoor advertising companies. Under current ordinance, new advertising signs are prohibited. Allowing replacement advertising signs represents a departure from the long-standing prohibition on new billboards in the city. This ordinance would allow the owner of an existing, nonconforming advertising sign to remove it and receive credit for the square footage removed, to be applied toward a permit for a new billboard, if the property is to be redeveloped and the sign must be removed to accommodate the redevelopment. This ordinance creates a procedure for the square footage of the removed sign to be “banked” by the sign company, to be used toward a permit to construct a Replacement Advertising Sign, at a ratio of 1:1. Replacement signs would be allowed only in the CC-T, CC, TE, SE, IL, and IG zoning districts, but not in an Urban Design District, a Historic District, Landmark building or Landmark site, the area described in 31.05(2)(a), nor in the area known as the No Advertising District.

Once placed in the bank, the square footage is not transferrable to anyone else and must be used within five years or it expires. Failure to complete the installation of a Replacement Advertising Sign within 6 months of permit iss...