City of Madison, Wisconsin | Legislative Information Center
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File #: 35036    Version: Name: Removal & reconstruction of billboards
Type: Ordinance Status: Vetoed
File created: 7/29/2014 In control: URBAN DESIGN COMMISSION
On agenda: 1/6/2015 Final action: 2/3/2015
Enactment date: Enactment #:
Title: AMENDED SUBSTITUTE Creating Section 31.112 and Sec. 31.11(2)(o) and amending Sections 31.11(1) and 31.05(2)(b) of the Madison General Ordinances to create a process for Advertising Sign Banks and Replacement Advertising Signs, and amending sec. 31.04(5)(k)4.a. regarding illumination of certain signs.
Sponsors: Chris Schmidt
Attachments: 1. Billboard Ordinance Newspaper Articles 100114.pdf, 2. BillBoardOrdinanceReport100114.pdf, 3. 5570billboard ALT LM edits 111414.pdf, 4. BillBoardOrdinanceReport111914.pdf, 5. 010515 Wagner Email, 6. 123114 Adams Letter, 7. Advertising Signs Map, 8. Draft UDC Alternate distributed at Council meeting.1.6.15.pdf, 9. Schmidt Amendment.pdf, 10. Version 1, 11. Mayoral veto message, 12. 35036 Jacobs Comments.pdf
Date Ver.Action ByActionResultAction DetailsWatch
2/3/20153 COMMON COUNCIL ReconsiderPass Action details Not available
2/3/20153 COMMON COUNCIL Move the Previous QuestionPass Action details Not available
2/3/20153 COMMON COUNCIL Override Mayoral VetoFail Action details Not available
1/20/20153 COMMON COUNCIL Override Mayoral VetoPass Action details Not available
1/14/20153 Mayor Veto  Action details Not available
1/6/20151 COMMON COUNCIL Adopt the following Amendment(s) to the SubstitutePass Action details Not available
1/6/20152 COMMON COUNCIL Adopt Substitute As AmendedPass Action details Not available
11/19/20141 URBAN DESIGN COMMISSION RECOMMEND TO COUNCIL TO ADOPT WITH THE FOLLOWING RECOMMENDATIONS - REPORT OF OFFICERPass Action details Not available
10/1/20141 URBAN DESIGN COMMISSION ReferPass Action details Not available
9/22/20141 PLAN COMMISSION Return to Lead with the Recommendation for ApprovalPass Action details Not available
9/17/20141 ECONOMIC DEVELOPMENT COMMITTEE Return to Lead with the Recommendation for ApprovalPass Action details Not available
8/5/20141 URBAN DESIGN COMMISSION Refer  Action details Not available
8/5/20141 URBAN DESIGN COMMISSION Refer  Action details Not available
8/5/20141 COMMON COUNCIL Referred  Action details Not available
7/29/20141 Attorney's Office/Approval Group Referred for Introduction  Action details Not available
Fiscal Note
There may be a small increase in General Fund revenues derived from additional sign permit fees.
Title
AMENDED SUBSTITUTE Creating Section 31.112 and Sec. 31.11(2)(o) and amending Sections 31.11(1) and 31.05(2)(b) of the Madison General Ordinances to create a process for Advertising Sign Banks and Replacement Advertising Signs, and amending sec. 31.04(5)(k)4.a. regarding illumination of certain signs.
Body
DRAFTER'S ANALYSIS: This ordinance establishes a “cap and replace” program for the removal and reconstruction of billboards (called “Advertising Signs” in Chapter 31, the sign code.) An Advertising Sign is a sign that advertises something unrelated to the premises upon which the sign is located. Advertising signs are typically owned by outdoor advertising companies. Under current ordinance, new advertising signs are prohibited. Allowing replacement advertising signs represents a departure from the long-standing prohibition on new billboards in the city. This ordinance would allow the owner of an existing, nonconforming advertising sign to remove it and receive credit for the square footage removed, to be applied toward a permit for a new billboard, if the property is to be redeveloped and the sign must be removed to accommodate the redevelopment. This ordinance creates a procedure for the square footage of the removed sign to be “banked” by the sign company, to be used toward a permit to construct a Replacement Advertising Sign, at a ratio of 1:1. Replacement signs would be allowed only in the CC-T, CC, TE, SE, IL, and IG zoning districts, but not in an Urban Design District, a Historic District, Landmark building or Landmark site, the area described in 31.05(2)(a), nor in the area known as the No Advertising District.

Once placed in the bank, the square footage is not transferrable to anyone else and must be used within five years or it expires. Failure to complete the installation of a Replacement Advertising Sign within 6 months of pe...

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