City of Madison, Wisconsin | Legislative Information Center
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File #: 31708    Version: 1 Name: Adopting the City Engineering logo as the official City of Madison logo.
Type: Resolution Status: Passed
File created: 9/24/2013 In control: BOARD OF ESTIMATES (ended 4/2017)
On agenda: 11/19/2013 Final action: 11/19/2013
Enactment date: 11/20/2013 Enactment #: RES-13-00843
Title: Adopting the City Engineering logo as the official City of Madison logo.
Sponsors: Maurice S. Cheeks, Scott J. Resnick, Chris Schmidt, Mark Clear
Attachments: 1. CityLogoProposed.pdf
Fiscal Note
This logo would replace the current City logo on all stationery, business cards, forms, printed memoranda sheets, and official paper and digital communications, and vehicles.  Implementation would happen over time as supplies are replenished and would result in no additional costs.
Title
Adopting the City Engineering logo as the official City of Madison logo.
Body
WHEREAS, the City of Madison's official logo is a symbol of jurisdiction of the City which makes it a valuable asset of the City and its citizens; and
 
WHEREAS, the current City logo uses graphical styles and cursive font from a branding style that is nearly 20 years old; and
 
WHEREAS, the buildings on the left hand side of the logo are not accurate to the current City skyline thereby dating the logo in terms of area construction; and
 
WHEREAS, City Engineering has used a logo which is classic, iconic and familiar to the public as seen on City bridges, utility covers and other facilities which also gives it an enduring quality;
 
NOW, THEREFORE, BE IT RESOLVED that the Common Council hereby approves of formally adopting the logo used by the Engineering Department as the official City of Madison logo which would replace the current City logo on all stationery, business cards, forms, printed memoranda sheets, and official paper and digital communications; and
 
BE IT FURTHER RESOLVED that adoption would happen over time as supplies are replenished to result in no additional costs.