City of Madison - File #: 28237

• File #: 28237
• Version: 1
• Name: Transit Advertising Production and Installation Vendors
• Type: Resolution
• Status: Passed
• File created: 11/6/2012
• In control: TRANSIT AND PARKING COMMISSION (ended 06/2018)
• On agenda: 1/8/2013
• Final action: 1/8/2013
• Enactment date: 1/9/2013
• Enactment #: RES-13-00023
• Title: Authorizing the Mayor and the City Clerk to enter into agreements with Monarch Media Designs, LLC, SpeedPro Imaging of Madison, LLC and Tingalls Dzyn , LLC for transit advertising production and installation services. Monarch will be the primary vendor; SpeedPro will be a secondary vendor and Tingalls Dzyn will be used on a project basis. These contracts will be for an initial term of two (2) years (2013 and 2014) with up to three options for one (1) year renewals by mutual agreement of the Parties.
• Sponsors: Chris Schmidt

Date	Ver.	Action By	Action	Result
1/8/2013	1	COMMON COUNCIL	Adopt	Pass
12/12/2012	1	TRANSIT AND PARKING COMMISSION (ended 06/2018)	RECOMMEND TO COUNCIL TO ADOPT - REPORT OF OFFICER	Pass
12/3/2012	1	BOARD OF ESTIMATES (ended 4/2017)	Return to Lead with the Recommendation for Approval	Pass
11/27/2012	1	TRANSIT AND PARKING COMMISSION (ended 06/2018)	Referred
11/27/2012	1	COMMON COUNCIL	Refer	Pass
11/13/2012	1	Metro Transit	Referred for Introduction

Fiscal Note
The actual cost of the service from each company depends on ads sold. The estimated annual cost of production and installation services is $170,000. Actual total costs will vary depending on number and type of ads produced. The cost of the production and installation service is passed through to advertisers as part of the cost of advertising. The projected revenue for the in-house transit advertising program in 2013 is $435,000. Projected revenue for 2014 is $530,000. Projected revenue for 2015 is $645,000. Prices charged will depend on the service rendered and will follow prices in the bid documents that will be included in the contracts.
Title
Authorizing the Mayor and the City Clerk to enter into agreements with Monarch Media Designs, LLC, SpeedPro Imaging of Madison, LLC and Tingalls Dzyn , LLC for transit advertising production and installation services. Monarch will be the primary vendor; SpeedPro will be a secondary vendor and Tingalls Dzyn will be used on a project basis. These contracts will be for an initial term of two (2) years (2013 and 2014) with up to three options for one (1) year renewals by mutual agreement of the Parties.
Body
PREAMBLE

Metro Transit has received approval (Resolution RES-12-00325) to pilot an in-house transit advertising program. Advertising revenues for an in-house program are estimated to be substantially more those from a shared-revenue formula contracting with a third party. As part of the in-house transit advertising program, the City of Madison needs to contract for transit advertising production and installation services related to this program. A Request for Bids was advertised, and three bidders were deemed responsive and responsible bidders that could provide the necessary services at different levels to Metro Transit, Monarch Media Designs, LLC (Monarch) , SpeedPro Imaging of Madison, LLC (SpeedPro) and Tingalls Dzyn , LLC (Tingalls Dzyn). Please see the attached Vendor Use memo for a de...