City of Madison - File #: 27241

• File #: 27241
• Version: 1
• Name: Transit Advertising Agreements
• Type: Resolution
• Status: Passed
• File created: 7/30/2012
• In control: TRANSIT AND PARKING COMMISSION (ended 06/2018)
• On agenda: 10/30/2012
• Final action: 10/30/2012
• Enactment date: 11/7/2012
• Enactment #: RES-12-00859
• Title: Authorizing the Metro Transit General Manager to enter into agreements with businesses and organizations for transit advertising.
• Sponsors: Chris Schmidt

Date	Ver.	Action By	Action	Result
10/30/2012	1	COMMON COUNCIL	Adopt	Pass
10/10/2012	1	TRANSIT AND PARKING COMMISSION (ended 06/2018)	RECOMMEND TO COUNCIL TO ADOPT - REPORT OF OFFICER	Pass
10/8/2012	1	BOARD OF ESTIMATES (ended 4/2017)	Return to Lead with the Recommendation for Approval	Pass
10/3/2012	1	TRANSIT AND PARKING COMMISSION (ended 06/2018)	Refer
10/2/2012	1	COMMON COUNCIL	Referred
7/30/2012	1	Metro Transit	Referred for Introduction

Fiscal Note
The position of Transit Advertising Sales Associate has been created at Metro Transit in order to market and manage the bus advertising program that will be moving in-house beginning in 2013. The contracts generated through this program will be non-renewing contracts for specific transit advertising. The expectation is that as the program grows, it will increase Metro's advertising revenue. Contract advertising rates will be based on Metro Transit’s established rate card, developed by the Marketing Unit and approved by the Transit and Parking Commission, at the time the ad is purchased.
Title
Authorizing the Metro Transit General Manager to enter into agreements with businesses and organizations for transit advertising.
Body
The structure of a shared-revenue formula with a third party advertising vendor effectively limits Metro Transit's advertising revenue. Metro proposed taking the transit advertising program in-house, and that program was recently approved (Legistar file #25574). Metro Transit will hire a Transit Advertising Sales Associate (Legistar file #26612) in order to sell ads, work with vendors and process contracts.

There will be a large volume of contracts, and Metro Transit would like to streamline this process as much as possible to help make the program efficient. Contracts will be between 4 and 52 weeks depending on what the advertiser purchases and will encompass all transit advertising including but not limited to interior cards, panel ads, full and partial wraps, and print ads in the Ride Guide, system map and on transfers.

WHEREAS Metro Transit is taking its transit advertising program in-house as approved by the Common Council and the Transit and Parking Commission; and

WHEREAS contract advertising rates will be based on Metro Transit’s established rate card, developed by the Metro Transit Marketing Unit and the Metro Transit General Manager and approved by the Transit and Parking Commission, at the time the a...