City of Madison - File #: 07158

• File #: 07158
• Version: 1
• Name: Southeast Madison marketing plan and BioAg Gateway RFP
• Type: Resolution
• Status: Passed
• File created: 8/1/2007
• In control: BOARD OF ESTIMATES (ended 4/2017)
• On agenda: 9/4/2007
• Final action: 9/4/2007
• Enactment date: 9/7/2007
• Enactment #: RES-07-00861
• Title: Authorizing the City of Madison to issue a Request for Proposals (RFP) for development and implementation of a marketing plan for Southeast Madison and the Wisconsin BioAg Gateway.
• Sponsors: Judy Compton, Zachariah Brandon, Julia S. Kerr

Date	Ver.	Action By	Action	Result
9/4/2007	1	COMMON COUNCIL	Adopt	Pass
8/27/2007	1	BOARD OF ESTIMATES (ended 4/2017)	RECOMMEND TO COUNCIL TO ADOPT - REPORT OF OFFICER	Pass
8/15/2007	1	ECONOMIC DEVELOPMENT COMMITTEE	Return to Lead with the Recommendation for Approval	Pass
8/7/2007	1	COMMON COUNCIL	Refer
8/7/2007	1	BOARD OF ESTIMATES (ended 4/2017)	Refer
8/1/2007	1	Department of Planning and Community and Economic Development	Refer
8/1/2007	1	Finance Dept/Approval Group	Approved Fiscal Note By The Comptroller's Office
8/1/2007	1	Department of Planning and Community and Economic Development	Referred for Introduction

Fiscal Note
The 2007 Adopted Capital budget of the Department of Planning and Development authorizes the expenditure of $100,000 for marketing and outreach efforts related to develpment in TID 24 (Project No. 10, "TID 24 - Southeast Industrial Development"). No additional appropriation is required.
Title
Authorizing the City of Madison to issue a Request for Proposals (RFP) for development and implementation of a marketing plan for Southeast Madison and the Wisconsin BioAg Gateway.
Body
WHEREAS, the City of Madison desires to identify ways to enhance the marketability, and promote, the southeastern portion of the City as an attractive location for new business development; and,

WHEREAS, the City purchased 27-acres of the Wisconsin BioAg Gateway campus in 2006; and,

WHEREAS, in 2007 the City budgeted $100,000 through TID 24 for professional fees related to marketing and outreach efforts to assist in the retention and expansion of existing buildings, and to attract new businesses to the Southeast Industrial District, with additional funds likely to be budgeted through TID 24 in 2008.

NOW THEREFORE BE IT RESOLVED that the Common Council authorizes the issuance of a Request for Proposals (RFP) for development and implementation of a marketing plan for Southeast Madison and the Wisconsin BioAg Gateway, to include:

· A comprehensive marketing strategy for land and buildings within southeast Madison to promote southeast Madison to the business community and BioAg industry business clusters, especially within the Wisconsin BioAg Gateway.
· Specific methods to reach-out and recruit businesses to locate within the Wisconsin BioAg Gateway and southeast Madison (i.e., specific trade publications, site selection magazines, trade shows, conferences, web applications, etc., that the City should utilize).
· A brand/image that identifies why the Wisconsin BioAg Gateway and southeast Madison is an appropriate location for additional BioAg and technology-rel...