Fiscal Note
The proposed cost to complete Phase # 1 of the project (development of the marketing plan) is $85,000. The proposed cost to complete Phase # 2 of the project (implementation of the marketing plan) is up to $250,000, with recognition that a final budget can not be completed and agreed upon by the City until after the completion of Phase # 1. The 2007 adopted capital budget of the Department of Planning and Community and Economic Development includes $100,000 for marketing and outreach (Project #10, "TID 24 - Southeast Industrial Development), of which $15,000 has been previously committed, leaving a balance of $85,000. The 2008 adopted PCED capital budget includes a total of $284,000 in Project #8, "TID 24 - Southeast Industrial Development," for loans to businesses and for marketing.
Title
SUBSTITUTE - Authorizing hiring of The Hiebing Group Inc./Vandewalle & Associates for consultation services to develop and implement a marketing plan for Southeast Madison Business Centers and the Wisconsin BioAg Gateway.
Body
WHEREAS, the City of Madison desires to identify ways to enhance the marketability, and promote, the southeastern portion of the City as an attractive location for new business development; and,
WHEREAS, the City purchased 27-acres of the Wisconsin BioAg Gateway campus in 2006; and,
WHEREAS, in 2007 the City budgeted $100,000 through TID 24 for professional fees related to marketing and outreach efforts to assist in the retention and expansion of existing businesses, and to attract new businesses to the Southeast Industrial District, with up to $284,000 budgeted through TID 24 in 2008; and,
WHEREAS, the City of Madison issued a Request for Proposals seeking a consultant experienced in developing and implementing real estate and business marketing plans; and,
WHEREAS, eight proposals were received and evaluated by a selection team; and,
WHEREAS, four consultants were interviewed by the selection team; and,
WHEREAS, the selection te...
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