Fiscal Note
The proposed resolution authorizes a two-year contract for marketing and advertising services of Monona Terrance Community and Convention Center. The cost of the contract is not to exceed $175,000 per year. Funding for the contract is available within Monona Terrace’s 2025 adopted operating budget and no additional appropriation is required.
Title
Authorizing the Mayor and City Clerk to enter into a two (2) year, competitively selected service contract with three (3) one (1) year renewal options with Shine United, LLC for marketing and advertising of Monona Terrace Community and Convention Center at a price not to exceed $175,000 per year. (District 4)
Body
WHEREAS, the funding for marketing and advertising services is provided for each year as part of the adopted Monona Terrace operating budget; and
WHEREAS, the Monona Terrace worked with the Purchasing Division to issue RFP # 13086-0-2024-BP to solicit proposals for such services, and received 14 complete proposals; and
WHEREAS, an evaluation team consisting of Purchasing and relevant Monona Terrace staff and Destination Madison marketing staff, conducted a detailed evaluation, scored and ranked each of the proposals using criteria including cost, skill, equipment, past performance, and references; interviewed finalists and Shine United, LLC was selected through this process; and
WHEREAS, a two (2) year contract was offered strategically to ensure the RFP was competitive and appealing, and Shine United, LLC proposed a contract price not to exceed $175,000 per year to perform marketing, advertising and accomplish all of the other deliverables required by RFP # 13086-0-2024-BP; and
WHEREAS, under MGO 4.26(3)(e), service contracts of more than one year that average more than $100,000 per year in cost require Common Council approval and signature by the Mayor and City Clerk;
WHEREAS, under Sec. 33.21(11), Madison General Ordinances, the Chair of the Board and the Director of Monona Terrace ar...
Click here for full text