City of Madison - File #: 02406

• File #: 02406
• Version: 2
• Name: OPERATING BUDGET AMENDMENT # 9 - Room Tax Fund/GMCVB/Destination Marketing
• Type: Operating Budget Amendment
• Status: Denied
• File created: 11/14/2005
• In control: CITY CLERK - delete
• On agenda: 11/15/2005
• Final action: 11/15/2005
• Title: AMENDED OPERATING BUDGET AMENDMENT # 9 - Room Tax Fund/GMCVB/Destination Marketing, p. 16
• Sponsors: Austin W. King, Judy K. Olson

Date	Ver.	Action By	Action	Result
11/15/2005	2	COMMON COUNCIL	Adopt With Amendment(s)	Fail
11/14/2005	1	Finance Dept/Approval Group	Approved Fiscal Note By The Comptroller's Office

Fiscal Note

GMCVB Destination Marketing	$ (73,475)
Total:	$ (73,475)
Levy Impact:	$ -

(Note:  Funding is from the Room Tax Fund; therefore, there is no impact on the levy.)

Title

AMENDED OPERATING BUDGET AMENDMENT # 9 - Room Tax Fund/GMCVB/Destination Marketing, p. 16

Body

Reduce funding to the Greater Madison Convention and Visitors Bureau by $73,475 (1/2 of the amount added by Board of Estimates Amendment No. 3).  This would allow the GMCVB to add one marketing agent rather than two.

To optimize room tax growth in the future, the City should invest a minimum of 15% of the prior year's actual collections in destination marketing.