Fiscal Note
Minimal increase in General Fund revenues.
Title
SUBSTITUTE - Repealing Section 12.128(2) and creating Section 12.82 of the Madison General Ordinances to establish new regulations for advertising on vehicles or other mobile objects when operating or parked on the highway, and amending Section 1.08(3)(a) of the Madison General Ordinances to establish a bail deposit amount for violations of new Section 12.82.
Body
DRAFTER'S ANALYSIS: This ordinance amendment would delete an outdated section of 12.128 that generally prohibits operating and parking vehicles primarily for the purpose of advertising, and creates a new, more specific ordinance to describe and prohibit such conduct. This ordinance would prohibit driving and parking vehicles on the city streets when the primary purpose is to display advertising.
Section 12.82(3) lists situations that would be considered "primarily for the purpose of advertising:" (1) if the shape or design of the vehicle appears to be designed for the primary function of displaying advertising, (2) if it is a mobile object not classified as a "vehicle" but left on the highway and displays advertising (such as a small detatched trailer or other wheeled object that is not considered a vehicle by DMV standards,) (3) a passenger car that is covered with more than 75% advertising and is driving or parked on the street, and (4) a car that has windows covered with advertising in violation of Wis. Stat. sec. 346.88(3), and is left parked on the street for more than six hours at a time. (The original ordinance said twelve hours; this substitute changes the hours from twelve to six hours.) Sec. 346.88(3) makes it illegal to operate a vehicle on the highway with the windows obstructed; this ordinance extends that prohibition to parking, for more than six hours at a time, and just for cars. The ordinance also makes clear that the placement of any advertising signage in the highway right-of-way is already prohibited unde...
Click here for full text