Fiscal Note
The proposed resolution authorizes the City to enter into an agreement with the Steve Stricker American Family Insurance Foundation (Foundation) for the use of the parking lots in Cherokee Marsh Conservation Park-North Unit, from June 1 through June 7, 2026, with an option to extend the same terms and conditions for 2027. The Foundation will pay the City an amount of $14,000 for the seven days of use in 2026, and $14,000 for seven days of use in 2027 if the option is exercised. Revenue will be collected in the Parks Division's Operating Budget (Munis #51246-43710).
Title
Authorizing the Mayor and City Clerk to execute a Parking Lot and Driveway Use Agreement with the Steve Stricker American Family Insurance Foundation for the use of the parking lots in Cherokee Marsh Conservation Park-North Unit during the American Family Insurance Championship in 2026 and 2027. (District 18)
Body
WHEREAS, the 2026 American Family Insurance Championship (“Event”) is an annual professional golf event that will be taking place on June 1-June 7, 2026 at TPC Wisconsin, a golf course located at 1659 Players Drive in Madison; and,
WHEREAS, the Foundation will be working with American Family Insurance, PGA Tour Champions, and representatives of TPC Wisconsin on the Event; and,
WHEREAS, Event planners have identified a need for controlled off-site parking to serve the needs of Event; and,
WHEREAS, TPC Wisconsin is located in an area of the City that does not have much existing off-site parking infrastructure; and,
WHEREAS, the City owns lands immediately adjacent to TPC Wisconsin, the Cherokee Marsh Conservation Park-North Unit (the “Park”). The 946-acre park has two parking lots located off of N. Sherman Ave. just to the north of TPC Wisconsin, one lot being directly off of N. Sherman. Ave. (the “Southern Lot”) and the other lot (the “Northern Lot”) accessible by a roughly 2000 foot long park driveway off of the end of N Sherman Ave. (the “Driveway”); and,
WHEREAS, in 2025, for the first Event at TPC Wisconsin, the Foundation entered into a Parking Lot and Driveway Use Agreement with the City for the dedicated use of the Southern Lot and the Northern Lot (collectively, the “Parking Lots”) and the Driveway; and
WHEREAS, to meet the needs of the Event, the Foundation has requested to have the dedicated use of the Southern Lot and the Northern Lot and the Driveway, which the Parks Division is agreeable to, subject to the conditions set forth herein; and,
WHEREAS, the Foundation will have exclusive use of the Parking Lots from June 1, 2026 at 4:00 am through June 7, 2026 at 10:00 pm to facilitate the event and will be authorized to close public vehicular access to and use of the Parking Lots; and,
WHEREAS, if the Foundation wishes to use the Parking Lots and the Driveway area of the Park for the 2027 Event, Foundation must let the Parks Division know no later than January 31, 2027, with requested dates of use and closure. Following the review of the Board of Park Commissioners, the Parks Division will inform the Foundation whether the option for 2027 has been exercised; and
WHEREAS, the Park will remain open to pedestrian and bicycle traffic through the duration of the event at the Sherman Avenue entrance and the Burning Wood Way pedestrian entrance throughout the vehicular closure; and,
WHEREAS, the Foundation will allow vehicular access to the parking lots no later than 7:00 pm each day of the event; and,
WHEREAS, the Foundation will be responsible to restore the parking lots and driveway to their original condition after its use; and,
WHEREAS, the Foundation will be responsible to pay the City $14,000 for the seven days of use in each year of the agreement for the closure of the Parking Lots and the Driveway as set forth in the agreement.
NOW THEREFORE BE IT RESOLVED the Mayor and City Clerk are authorized to enter into a Parking Lot and Driveway Use Agreement for June 1, 2026 through June 7, 2026 with the option to extend the agreement for the 2027 event with the Steve Stricker American Family Insurance Foundation, Inc., to use the parking lots and driveway at the Cherokee Marsh Conservation Park - North Unit, in a format that is approved by the City Attorney and the Risk Manager, and that is consistent with the agreement attached hereto.
BE IT FURTHER RESOLVED that the Superintendent of Parks is delegated the authority to act on behalf of the City as set forth in the Agreement.