Fiscal Note
This resolution authorizes gating and ticketing for entry into the event, as well as collection of admission fees and donations. The 2011 Operating Budget includes $170,000 of General Fund revenues associated with the Halloween event.
Title
Resolution to authorize a contract with Frank Productions, Inc. for Freakfest 2011 and to authorize gating and ticketing for entry into the event area.
Body
WHEREAS, Frank Productions, Inc. will be applying for a Street Use Permit to hold music and entertainment activities as part of the continuing effort to re-brand the State Street Halloween experience into a safe and positive attraction in downtown Madison known as
"Freakfest;" and
WHEREAS, the number of personnel needed to staff this event requires the use of large staging areas in proximity to the event; and
WHEREAS, the City has an interest in gating and ticketing the area surrounding the event to enhance crowd safety and to offset City costs associated with the Halloween event, and Frank Productions has an interest in charging a ticket fee for the entertainment; and
WHEREAS, one of the conditions expected in the Street Use Permit to be issued to Frank Productions is that the City and Frank Productions enter into a written agreement to address details of ticket sales, appropriate allocation of ticket revenue and any other fundraising revenue, and to reflect costs of city services associated with the Street Use Permit and the contributions of both parties to the safety and success of the event; and
NOW, THEREFORE, BE IT RESOLVED, that subject to both the approval of the Mayor's Office and the issuance of a Street Use Permit to Frank Productions for the 2011 Halloween "Freakfest" event, City staff are authorized to negotiate and the Mayor and City Clerk are authorized to sign a contract with Frank Productions, Inc. for the above-stated purposes; and
BE IT FURTHER RESOLVED, that that city staff will distribute free admission tickets as needed to residents and others within the gated perimeter as deemed appropriate; and
BE FINALLY RESOLVED, that that the City may collect admission fees and other donations in conjunction with the Halloween event to cover these and other related costs.